Zendaya and Athletic Brand On Launch Second Co-Designed Collection With Cinematic Action-Movie Campaign
Athletic sportswear brand On and global superstar Zendaya have officially released their second co-designed collection, marking another major milestone in…
Ad Council Campaign Targets the Hidden Struggles of New Motherhood with ‘What’s Her Secret?’
A screaming baby in the middle of the night, physical changes like stretch marks, and the quiet agony of crying…
Ynon Kreiz Joins Paramount as Co-CEO Ahead of Completed $110 Billion Warner Bros. Discovery Merger
As the massive $110 billion mega-merger between Paramount Skydance and Warner Bros. Discovery prepares to cross the finish line next…
DoorDash Embraces Artificial Intelligence to Streamline Corporate Ordering and Text-Based Food Delivery
SAN FRANCISCO — Your favorite meal is now just a text or Slack message away, thanks to a sweeping suite…
Little Spoon CMO Caryn Wasser Warns Marketers Against Overcomplicating Growth Strategies
At Brandweek’s Marketing Vanguard Stage, industry leaders gathered to discuss the shifting paradigms of modern advertising, brand building, and consumer…
Horizon Media Holdings President Bob Lord Slams Legacy Agency Pricing Models as ‘Inertia’ Driving Industry Holdbacks
During a sharp and candid appearance at Smartly’s recent Advance event in Lower Manhattan, Bob Lord, president of independent agency…
Amazon Gives Advertisers Control Over New AI-Driven Shopping Experience with "Branded Conversations"
In May, Amazon dramatically reshaped its artificial intelligence ecosystem by rewiring its popular assistant with Alexa for Shopping and Alexa+.…
2026 MTV Video Music Awards Hit 11-Year Viewership High with 8.4 Million Viewers on CBS
The VMAs experienced a dramatic surge in viewership on Sunday night, driven by a powerhouse lineup featuring Taylor Swift, a…
Measuring What Matters: How Attention Data Is Redefining Media Evaluation in the Era of Fragmented Streaming
As television and streaming audiences become increasingly fragmented across a growing universe of apps, devices, and platforms, media buyers face…
Coinbase’s Video Game-Inspired Campaign Dominates at the 2026 D&AD Awards with Two Black Pencils
LONDON — In the fiercely competitive landscape of global advertising, few accolades carry the weight and prestige of a D&AD…