Creative Marketing & Advertising (Page 7)

Curated narrative, insights, and stories.

Article Index

Prime Video Secures Global Rights to the Emmy Awards in Landmark Six-Year Agreement

The television landscape is undergoing a massive structural shift, and the grandest night in television is officially following the audience…

Albertsons Media Collective Leader Brian Monahan Abruptly Exits Grocery Media Network

The leadership of one of the most prominent retail media networks in the grocery sector has undergone a sudden and…

Skydance Names Mark Thompson and Bari Weiss to CEO Leadership Team Ahead of Paramount-WBD Merger

As the media landscape stands on the brink of a massive transformation, incoming media giant Paramount Skydance and Warner Bros.…

Scarlett Johansson’s Skincare Line, The Outset, Announces Closure After Two Years in a Saturated Market

The clean beauty market is officially welcoming one less celebrity-backed enterprise as Scarlett Johansson’s skincare line, The Outset, announced on…

Asics Takes ‘Bed Rot’ to the Wild in Satirical Nature Documentary Narrated by Sigourney Weaver

Asics has taken the modern phenomenon of "bed rot" to an entirely new level with the launch of "Human Nature,"…

Jon Cook Steps Down as VML and WPP Creative Boss, Eric Campbell to Succeed

Stepping into the global leadership void is Eric Campbell, who currently serves as the North America chief executive officer of…

Walmart’s Monthly Subscription Service Emerges as a Powerful Growth Engine Amid Rapid Membership Surge

Walmart’s monthly subscription service is rapidly becoming a more valuable and reliable growth engine for the retail giant, fueled by…

Cable News Ratings Slump Further in September as All Major Networks Suffer Month-to-Month Declines

The late-summer television slump deepened significantly as the fall television season approached, resulting in a remarkably slow month for news…

American Express Scales Up Music Strategy to Tap Into Gen Z Fandom with Harry Styles Partnership

Last year, American Express marked its 175th anniversary with an intimate Brooklyn concert featuring Gracie Abrams, setting a tone for…

Media Industry Shake-Up: Executive Shifts, Corporate Mergers, and Network Realignments

The global media landscape is undergoing a massive transformation, marked by high-stakes corporate mergers, major executive realignments, and shifting programming…