American Express Scales Up Music Strategy to Tap Into Gen Z Fandom with Harry Styles Partnership
Last year, American Express marked its 175th anniversary with an intimate Brooklyn concert featuring Gracie Abrams, setting a tone for…
Media Industry Shake-Up: Executive Shifts, Corporate Mergers, and Network Realignments
The global media landscape is undergoing a massive transformation, marked by high-stakes corporate mergers, major executive realignments, and shifting programming…
Star-Studded Campaigns, KFC’s Superfan Game Show, and Chili’s Streetwear Define This Week in Advertising
The intersection of pop culture, commerce, and high-stakes advertising takes center stage this week as top-tier talent and unexpected brand…
Why Brand Clarity is Mission-Critical in an Era of Blurring Industry Lines
In today’s hyper-connected and rapidly evolving business landscape, companies face a unique and growing identity challenge. Every enterprise, regardless of…
OpenWeb Faces Insolvency Proceedings in Israel After Court Appoints Temporary Receiver Over Debt
OpenWeb, the prominent advertising technology firm that was once valued at an impressive $1.5 billion, has officially entered insolvency proceedings…
Zendaya and Athletic Brand On Launch Second Co-Designed Collection With Cinematic Action-Movie Campaign
Athletic sportswear brand On and global superstar Zendaya have officially released their second co-designed collection, marking another major milestone in…
Ad Council Campaign Targets the Hidden Struggles of New Motherhood with ‘What’s Her Secret?’
A screaming baby in the middle of the night, physical changes like stretch marks, and the quiet agony of crying…
Ynon Kreiz Joins Paramount as Co-CEO Ahead of Completed $110 Billion Warner Bros. Discovery Merger
As the massive $110 billion mega-merger between Paramount Skydance and Warner Bros. Discovery prepares to cross the finish line next…
DoorDash Embraces Artificial Intelligence to Streamline Corporate Ordering and Text-Based Food Delivery
SAN FRANCISCO — Your favorite meal is now just a text or Slack message away, thanks to a sweeping suite…
Little Spoon CMO Caryn Wasser Warns Marketers Against Overcomplicating Growth Strategies
At Brandweek’s Marketing Vanguard Stage, industry leaders gathered to discuss the shifting paradigms of modern advertising, brand building, and consumer…