Dave & Buster’s Taps Gut and Mediaplus as New Agencies of Record to Revitalize 45-Year-Old Brand After 13 Quarters of Declining Sales
After posting falling sales for the 13th consecutive quarter, Dave & Buster’s has appointed two agencies of record tasked with…
Star-Studded Commercials Take Center Stage as Brands Unleash High-Concept Fall and Halloween Campaigns
The intersection of Hollywood heavyweights, high fashion, and pop culture is dominating the advertising landscape this week, as major brands…
Global Citizen Taps Influential as Global Creator Partner to Reach New Audiences Beyond Traditional Celebrity Power
Global Citizen, the prominent international anti-poverty organization widely recognized for its high-profile, star-studded annual festivals held in iconic locations such…
Dunkin’ Brings Pumpkin Spice and Rachel Dratch to the 2026 MTV Video Music Awards in a Strategic Fall Marketing Pivot
The 2026 MTV Video Music Awards are already shaping up to be an unmissable cultural moment, promising a star-studded lineup…
Top of the Ticker: Kara Swisher Confirms CNN Exit Following Paramount Skydance Merger, While Major Shifts Hit Cable News and Network Lineups
Prominent journalist and tech commentator Kara Swisher is officially sticking to her word, confirming that she will depart CNN once…
From Novelty to Necessity: How AI Creative Suites Are Redefining Modern Storytelling
As the advertising industry continues to navigate the profound integration of artificial intelligence into daily workflows, the debate has decisively…
E.l.f. Cosmetics Taps Latin Grammy Winner Joaquina as Brand Ambassador for Second Studio Album Release
E.l.f. Cosmetics is expanding its footprint in the entertainment and music industries by naming Venezuelan music artist and Latin Grammy…
Cable News Ratings: MS NOW and CNN Surge While Fox News Sees Declines for the Week of September 14, 2026
The cable news landscape experienced a notable shift during the week of September 14, 2026, according to the latest Nielsen…
From Defense to Digital: How Palantir Became an Unlikely Power Player in Modern Media and Marketing
Long known for building its foundational business on defense contracts, government intelligence, and immigration enforcement, data analytics giant Palantir is…
Best Buy Partners with Amazon to Expand Retail Media Reach Through Fire TV Inventory
Best Buy is linking up with Amazon to sell and measure more retail media, marking a significant strategic collaboration between…