International multi-award-winning creative production studio Not To Scale has officially announced the signing of cross-media visual storyteller and director Jovardi for exclusive commercial representation in the United States. The strategic addition brings a distinctly digital, genre-fluid creative voice to the studio’s roster, positioning the company to further capitalize on the rapidly evolving landscape of modern commercial filmmaking, mixed-media production, and emerging digital workflows.
Jovardi is widely recognized as a director and cross-media visual storyteller who possesses a unique knack for making the familiar feel entirely unexpected. His distinctive body of work sits precisely at the intersection of live-action cinematography, complex animation, and high-end design. By seamlessly bringing together cutting-edge visual effects alongside rich 2D and 3D animation, he constructs vibrant, richly layered, and playful worlds that pulse with kinetic energy. There is an unmistakably internet-native quality embedded within his cinematic language. His films are consistently bold, highly colorful, and endlessly inventive, shifting effortlessly between diverse mediums and visual vernaculars to produce work that feels directly plugged into the contemporary digital zeitgeist. Consequently, his commercial filmmaking resonates deeply with modern audiences, remaining firmly rooted in contemporary culture and digital trends.
This forward-thinking creative perspective has been meticulously shaped by years of hands-on experience working at the absolute forefront of digital content creation. Most recently, Jovardi served as Creative Director at prominent platforms Artlist and Motion Array. That invaluable industry experience has equipped him with a uniquely sharp, highly sophisticated understanding of how visual culture continues to evolve at a breakneck pace, and crucially, how modern brands can effectively participate, play, and authentically engage within it.
Dan O’Rourke, Founder and Executive Producer of Not To Scale, expressed immense enthusiasm regarding the new partnership. He noted that the studio is thrilled to welcome Jovardi onto their roster for the U.S. market, describing him as a tremendously versatile filmmaker who boasts exceptionally strong live-action skills. According to O’Rourke, Jovardi successfully combines energetic, dynamic camerawork with sophisticated design, animation, and visual effects to craft eye-catching films that possess remarkable pace and distinct personality.
Furthermore, O’Rourke highlighted how this signing aligns directly with the studio’s broader business trajectory and evolving client demands. The studio has experienced an increasing volume of mixed-media production work across the entirety of its business operations. Because of this trend, Jovardi’s proven ability to move seamlessly between live-action environments and fully animated worlds—and to skillfully meld both dimensions together—makes him an ideal tactical and creative fit for the company. Additionally, O’Rourke pointed to Jovardi’s deep professional curiosity surrounding emerging artificial intelligence creative pipelines as another exceptionally exciting dimension. He emphasized that there is a steadily growing demand among U.S. clients for innovative directors and artists who possess the rare technical capability to navigate, master, and integrate these advanced capabilities into commercial projects.
For Not To Scale, securing Jovardi reinforces a long-standing commitment to championing and representing directors and artists who introduce genuinely unique perspectives and disruptive artistic approaches to the broader commercial landscape. Founded back in 2005, Not To Scale has established itself over the past two decades as an international, multi-award-winning creative production studio boasting a diverse, globally recognized roster of directors, artists, designers, and producers. Throughout its history, the studio has built an enviable reputation for fiercely supporting distinctive creative voices across advertising, broadcast television, and entertainment. Its extensive portfolio includes high-profile collaborations with major global brands such as Nike, Adidas, Google, Coca-Cola, and GWR, alongside major international platforms and traditional broadcasters including Netflix, Disney, Paramount, BBC, and Sky.
Reflecting on the new representation agreement, Jovardi shared his perspective on joining the established production house during a period of significant industry transformation. He remarked that he could not imagine a more opportune or ideal moment to join forces with Not To Scale. Describing the current media landscape as a time when the industry is actively rattling and shaking, he emphasized that finding a production house that shares the exact same profound respect and passion for craft, alongside an unwavering appetite for experimentation and avant-garde work, guarantees a thrilling journey ahead. He added that he feels deeply honored to become part of such a prestigious, A-list roster and expressed high excitement for the collaborative creative projects on the horizon.
With Jovardi now officially available for commercial directing assignments and projects across the United States, Not To Scale is equipped to offer its clientele a visionary talent who maintains one foot firmly in traditional animation, another in live-action filmmaking, and both deeply planted in the ever-shifting, dynamic world of contemporary digital culture. Jovardi is represented exclusively for U.S. commercial work by Not To Scale.
