Derek&Eric Give Olive Oil Brand DRZZL a Fresh Squeeze – DIELINE
The resulting visual identity manages to strike a careful balance between familiarity and bold disruption. At first glance, the packaging…
The Dieline’s Best of September 2026 – DIELINE
September delivered a compelling mix of unexpected collaborations, intellectual property drama, and broader industry soul-searching regarding the future trajectory of…
By Charlotte Beach
Charlotte Beach is a New England expat with a cat named Joan Cusack. She is a former professional soccer player…
Poland Spring Redesigns Sparkling Water Line to Celebrate Its Maine Heritage
Poland Spring has been a staple of the Northeast since the nineteenth century, tracing its rich history back to 1845…
Boston Beer Company Unveils Sun Cruiser Hard Iced Tea in Collaboration with Stout Design
The Boston Beer Company has officially expanded its beverage portfolio with the introduction of Sun Cruiser, a new hard iced…
MorningStar Farms Unveils Major Brand Redesign Rooted in Five Decades of Heritage
MorningStar Farms, a pioneer in the vegetarian and plant-based food sector with a history dating back to 1974, has embarked…
Lush Rethinks Seasonal Marketing With Employee-Designed Día de los Muertos Collection
Every year, as the autumn season shifts toward November, the retail landscape experiences a predictable wave of cultural capitalization. Día…
Clock is Ticking: DIELINE Awards Fall Entry Window Closes This Week
Time is running out for packaging designers, creative agencies, students, and independent visionaries looking to secure the best possible rate…
The Laughing Cow Stops Laughing in a Surprising New Marketing Campaign by Bel Brands
You know things are taken a turn for the somber when even one of the world’s most enduring and cheerful…
Food Thoughts Unveils Vibrant New Packaging Identity Designed by Into the Light to Transform the Baking Aisle
Home baking packaging infused with a distinct sense of personality is far more likely to capture a consumer’s attention and…