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CNN Surges Past MS NOW in Total Day Ratings as Fox News Dominates Primetime for the Week of October 12, 2026

The latest basic cable network ranker and cable news report for the week of October 12, 2026, reveals significant momentum across the major three cable news networks, highlighted by notable audience growth, shifting network hierarchies, and competitive programming battles. According to Nielsen big data and panel measurements for the week, Fox News, MS NOW, and CNN all finished the tracking period with upward movement in both total viewers and the highly coveted Adults 25-54 demographic, covering both primetime and total day viewing blocks.

The most prominent shift in network positioning occurred in the total day category, where CNN successfully moved past MS NOW to reclaim the No. 2 spot. Furthermore, CNN distinguished itself as the only cable news network to achieve double-digit percentage gains in the advertiser-coveted 25-54 demographic across both measured dayparts, signaling a strong week of viewer acquisition and engagement for the network.

On the programming front, Fox News reclaimed a familiar perch as its afternoon powerhouse, The Five, retook the first-place position from MS NOW’s The Rachel Maddow Show in the Adults 25-54 demographic. MS NOW continued to flex considerable muscle with its marquee lineup, notably capturing the top program spot in its timeslot across both measured categories with its Monday-only 9 p.m. ET broadcast. The network’s strong performance also culminated on Thursday, October 15, when MS NOW captured the title of the most-watched cable news network in the 25-54 demographic during primetime.

NETWORKS

A closer examination of the Nielsen big data and panel metrics for the week of October 12 shows that Fox News maintained its formidable market presence. During primetime, Fox News averaged 1.724 million total viewers alongside 157,000 viewers in the Adults 25-54 demographic. This performance translated to an impressive 8 percent increase in both total viewers and the targeted demographic compared to the previous week, which began on October 5.

During the broader total day viewing block, Fox News averaged 1.1 million total viewers and 98,000 viewers in the A25-54 demographic. Building upon its strong averages from the prior week’s measurements, the network recorded steady growth of 3 percent in total viewers and 4 percent within the key demographic. Across the broader basic cable landscape, Fox News held strong in third place for total primetime viewership, while jumping two spots to land in fourth place for demo viewership among all basic cable networks. In total day rankings, Fox News comfortably maintained its first-place position in total viewers and secured fourth place in the total day demo among all basic cable competitors.

MS NOW also enjoyed a positive week of ratings growth, averaging 927,000 total viewers and 93,000 viewers in the A25-54 demographic during primetime. This represented a 3 percent bump in total viewers and a 6 percent uptick in the demographic compared to its primetime average from the prior week. During total day hours, MS NOW averaged 595,000 total viewers and 60,000 demo viewers, reflecting growth of 4 percent in total viewers and 5 percent in the demo over the network’s previous week’s performance.

When measured against all basic cable networks, MS NOW remained steady in fifth place for total primetime viewers while climbing two positions to secure 13th place in the demo. For total day metrics, the network retained its strong third-place ranking in total viewers and landed in ninth place for the total day demo among all basic cable channels.

CNN experienced notable upward momentum during the tracking period, bolstered by substantial percentage increases. The network averaged 628,000 total primetime viewers and 115,000 demo viewers, marking a 9 percent rise in total viewers and a robust 15 percent increase in the demo compared to the preceding week. During total day hours, CNN attracted 420,000 total viewers and 68,000 viewers in the target demographic. This equated to a 7 percent growth in total viewers and a stellar 21 percent surge in the demo for this daypart.

Within the broader landscape of all cable networks, CNN held its ground in sixth place for total viewers and climbed from 11th to seventh place in the demo during primetime. In total day rankings, CNN captured the No. 5 spot in total viewers and secured eighth place in the demo.

PROGRAMMING

Programmatic analysis of the ratings highlights a fierce battle for dominance among individual shows, with Fox News capturing a commanding majority of the most-watched broadcasts across cable news. Fox News claimed 12 of the 15 spots among the week’s most-watched cable news programs. Leading the charge was The Five, which secured first place overall with 2.763 million total viewers during its 5 p.m. ET broadcast.

MS NOW maintained a significant presence on the leaderboard, anchored by Monday’s 9 p.m. ET airing of The Rachel Maddow Show, which drew 1.725 million total viewers to land at No. 7. MS NOW’s afternoon lineup also performed strongly, with the 4 p.m. and 5 p.m. ET editions of Deadline: White House, hosted by Nicolle Wallace, securing the No. 14 and 15 spots respectively, bringing in 1.167 million and 1.165 million total viewers.

In the Adults 25-54 demographic, Fox News similarly asserted dominance by claiming 10 of the top 15 spots. The Five reclaimed the No. 1 position in the demo, attracting 245,000 viewers. MS NOW’s The Rachel Maddow Show captured seventh place with 152,000 demo viewers. Two other MS NOW programs secured positions within the top 15: The Weeknight, which airs five nights a week at 7 p.m., came in at No. 10 with 126,000 viewers, while The Last Word with Lawrence O’Donnell, airing weeknights at 10 p.m. ET, averaged 125,000 viewers to claim the No. 13 position.

CNN also made a strong showing on the demographic chart. CNN NewsNight with Abby Phillip, airing five nights a week at 10 p.m. ET, landed at No. 9 with 143,000 viewers. Additionally, The Source with Kaitlan Collins, which airs weeknights at 9 p.m. ET, secured the 12th position with 125,000 demo viewers.

Ammar Sabilarrohman

Author at DesignEnt.

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