UK director and CG artist James Brocklebank has unveiled his latest visual identity and launch campaign for the Dusk Titanium edition of the LS Luxe speaker range, marking a striking collaboration between renowned industrial designer Ross Lovegrove and prestigious British audio brand KEF.
The project, which showcases both the sculptural artistry of the physical hardware and the intangible beauty of audio waves, bridges the gap between high-end industrial design and high-end computer-generated imagery. Brocklebank was approached by KEF to develop a cohesive visual narrative that could capture the unique essence of the Dusk Titanium edition. To give audiences a look behind the curtain, the artist also released a comprehensive process reel detailing the rigorous experimentation, simulation exploration, and artistic journey required to arrive at the final cinematic piece.
At the heart of the campaign lies a conceptual challenge: bringing abstract acoustic properties to life through digital mediums. According to Brocklebank, one of the primary hurdles during production involved animating fluid, simulation-heavy motion that needed to strike a delicate balance. The visuals had to feel entirely free-flowing and organic while simultaneously remaining strictly controlled and considered. This dual nature was essential to preserve the speaker’s signature rounded form and the distinctive wavy lines that trace its rear chassis, elements carefully crafted by Ross Lovegrove.
KEF granted the director a significant degree of creative freedom throughout the developmental phases. After presenting several disparate treatments and concepts to the brand, the stakeholders ultimately selected a direction deeply rooted in sound waves and the visual representation of sound. This theme drew direct inspiration from the speaker’s own organic, flowing silhouette, creating a harmonious feedback loop between the product’s physical architecture and its digital promotion.
The production timeline added an extra layer of complexity to the CG artist’s workflow. Because the speaker itself—alongside its specific color, material, and finish (CMF)—was still actively being developed concurrently with the creation of the computer-generated assets, Brocklebank faced a constantly moving target. The texturing, lighting, and surface shaders required endless evolution to ensure they continuously matched the evolving aesthetic and exceptionally high manufacturing standards of the physical product slated for production.
The resulting visual campaign showcases the KEF speakers interacting with surreal, aquatic, and futuristic environments. In various frames from the launch film, the metallic speakers are juxtaposed against rippling water surfaces, concentric acoustic wave patterns, and abstract glass-like formations that echo the organic fluidity of sound. Other compositions highlight the meticulous tactile qualities of the hardware itself, featuring close-ups of the speaker’s textured rear grooves, refined input panels, and iconic star-shaped acoustic centers set against neutral, elegant backdrops.
The project brings together a notable roster of creative talent. The hardware itself was conceived by visionary industrial designer Ross Lovegrove for client KEF, with the overarching visual direction and computer graphics executed by director and CG artist James Brocklebank. The cinematic atmosphere of the launch film was further elevated by original music and audio design crafted by Sam Worskett.
